Nicole Althaus is a digital health product innovation leader, marketing strategist and passionate advocate for improving patient care. With over 25 years of proven success traveling throughout the perspective of the patient, payer, provider, and device maker, she has designed and launched several data-driven personalized product solutions with a focus on patient engagement, care delivery, clinical decision support, population health, mobile health and telehealth.

Utilizing best practices from pragmatic marketing, human-centered design and strategic marketing principles, Nicole has devoted much of her career to help tackle closing gaps in the healthcare system and creating better consumer experiences that inform, motivate and empower better health. She has worked in leadership roles with several US-based and international focused organizations ranging from startup to Fortune 5.

Nicole currently consults with digital health firms, providers, patient advocacy, and rural community health organizations to deliver health product design, go-to-market strategy, strategic communications and consumer experience design.