Public Procurement of Innovation (PPI) holds great promise for transforming healthcare systems by addressing rising costs, aging populations, and unmet patient needs.
Yet, despite its potential, PPI adoption remains limited—largely due to persistent cultural barriers embedded within procurement ecosystems.
This webinar, hosted by the InnoHSupport project, explored how ingrained mindsets, risk aversion, and resistance to change can hinder innovation in healthcare procurement.
Experts from across Europe shared practical insights and strategies to overcome these obstacles, fostering a culture of collaboration, experimentation, and long-term impact.
Speakers:
Elisa Frenz, CEO Health Proc Europe Association (Moderator)
Carolina Belotti, Assistant Professor at the University of Twente
Maria Sanchis, EIT Health and HIPSS Project
Sofía Moreno-Pérez, Director and co-founder of VALDE Innova
