Dr Marius Geanta, President of INOMED and Coordinator of the 4P-CAN Project, took centre stage during the Economist Impact World Cancer Series Europe, leaving an important mark on the discourse surrounding cancer control strategies. Dr Geanta’s insights illuminated a path toward a paradigm shift in cancer prevention and early detection.
During session titled ‘Future-proofing cancer control,’ Dr Geanta emphasized that the status quo in cancer control is no longer tenable. He underscored the urgency of moving beyond reactive approaches that rely on identifying symptoms before acting. Despite monumental strides in diagnosis and treatment, the persistent impact of cancer necessitates a sea change.