The free webinar series “4C Close-up” is targeted to anyone interested in bringing a medical product into the market. Industry experts discuss practical topics focusing on one of the 4Cs and provide close-up insights into real world examples. This time it is about how to market a medical device or IVD that gets reimbursed by health insurances.
Have you ever wondered what a clinical evaluation of a medical device looks like? Or what its scope with regard to its corresponding documents is? We provide remedy!
In our webinar series “4C Close-up”, our internal MII-experts discuss practical topics focusing on one of the 4Cs with experienced practitioners from advanced startups or established companies. We provide you with close-up insights into real world examples (e.g., regulatory documents). Always with our goal in mind: Enabling you to help yourself!
Join our next 4C Close-up webinar with Matthias Schurig, sales & marketing expert at Oviva, and get hands-on insights into their marketing strategy, their learnings and how they made it from a handful to several thousand sales. Together with Christian Dorn, Program Manager at Stiftung für Medizininnovationen, we will discuss that it needs much more than an approval for reimbursement by health insurances to get a medical device or IVD into sales. As in any other industry, additional activities are needed to get patients to ask for the product, doctors to prescribe it, or therapists to recommend it.