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Pitching to Win

4th August 2020 @ 11:00 am 12:00 pm

Part of Invest Northern Ireland’s COVID-19 Response Webinar Series.

Making a successful sales pitch begins long before the presentation itself. It requires strategic direction, careful preparation and meticulous rehearsal with the right people in order to ensure that your bid will stand out from the crowd.

In partnership with Invest NI, Una McSorley from communication skills training agency Marcomm will deliver an hour-long webinar guiding participants through the pitching process – from the crucial foundations of understanding the client’s needs and requirements right through the vital preparation stages to the delivery of a confident, stylish bid presentation.

Participants will leave the webinar with tools, tips and techniques that they can put into use immediately to increase the conversion rate of pitches. The webinar will conclude with a Q&A session. You can submit your question at registration.


  • Understand the factors to be considered when planning to pitch
  • Understand your audience needs and how to structure your content
  • Using visual aids to best effect
  • Verbal and non-verbal communications

Panellists: Una McSorley, Marcomm

Una Mc Sorley is a leading authority on business communication skills. Recognised as a communication expert, she instantly pulls audiences into her well-paced programs packed with easily applicable tactics and relatable situations. Her high-energy keynote speeches and workshops help audiences have fun learning how to stay positive, confront tough communication challenges and work together better!