Health Portugal, a recently created brand, aims to unify the Portuguese health value chain dynamics and tremendous boost in the global most demanding markets, sheltering already more than 300 products and almost 200 companies.
2024 Highlights
This year, the brand’s activities focused on three main areas:
• Participation in global trade fairs – Health Portugal exhibited at prominent events such as MEDICA, HIMSS Europe, BIO-Europe, and ArabHealth, enhancing international recognition.
• Online presence – Launch of a dedicated newsletter and profiles on Meta social media platforms (Facebook and Instagram).
• International events in Portugal – Organization of the Innovating Health Together Conference, fostering collaboration and networking.
The Health Portugal brand, created by Health Cluster Portugal, has played a significant role in boosting the sector’s exports. According to the latest data from AICEP, between 2020 and 2023, Portuguese health product exports nearly doubled, increasing from €1.75 billion to €3.34 billion. The USA, Germany, France, and Spain are among the leading importers of Portuguese health innovations, particularly in pharmaceuticals.
Plans for 2025
We are thrilled to announce the key international trade fairs where the Health Portugal brand will be participating next year. These initiatives provide a unique opportunity for health sector companies to expand their global presence, explore new markets, and build strategic partnerships under the Health Portugal brand.
Key Trade Fairs for 2025:
• ArabHealth: January 27-30, 2025, Dubai
• BIO-Europe Spring: March 17-19, 2025, Milan
• DMEA: April 8-10, 2025, Berlin
• HIMSS: June 10-12, 2025, Paris
• Global Health: October 21-23, 2025, Riyadh
• Medica: November 17-20, 2025, Dusseldorf
