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WORKING GROUPS

Medicines Optimisation Working Group

About MOWG

MOWG is a peer group made up of experts from all across Europe. MOWG is chaired by Professor Michael Scott of the MOIC in Northern Ireland. Anyone can become a MOWG member as long as they are interested in working together with other experts with the aim to reach a goal that the group sets itself. In 2019/20 the goal is simple, make 4 videos about this very important topic.

Members of MOWG self-appoint leading authors for each of the four topics that the videos will cover. The authors are being joined by volunteer co-authors from all over Europe to address key issues facing this area. The 4 videos will cover the topic of polypharmacy, transitions of care, therapy adherence and systems of care/digital prescribing.

Why it's important

The WHO claims that improvements in those 4 areas could reduce harm from medication by 50% worldwide. Let us all make a change where it matters.

A few points of why this matters:

  • Key areas to be improved: polypharmacy, transitions of care, therapy adherence and systems of care/digital prescribing
  • WHO claims with improvement in these key 4 areas 50% reduction in harm can be achieved
  • ECHAlliance supports WHO 3rd Global Patient Safety Challenge – “Medication without harm”

2

over 2 billion medication errors per year in Europe

0.25

¼ of medication errors are potentially clinically significant

8.6

8.6 million unplanned hospital admissions are caused by adverse drug events in Europe each year

50

50% of hospital admissions due to adverse drug events are preventable

75

75% of preventable hospital admission due to adverse drug event are from patients over 65 years of age and on 5 or more medicines

Authors and co-authors

POLYPHARMACY

Lead Author:
Jana Lass, University of Tartu, Estonia
Co-Authors:
Professor Michael Scott, Medicines Optimisation Innovation Centre, Northern Ireland
Nana Veronica Beck, Region Syddanmark, Denmark
Dimitra Gennimata, Red Cross Hospital Athens, Greece
Nataša Jovanović Ljesković, Faculty of Pharmacy Novi Sad, Serbia
Fatma Karapinar, OLVG, Netherlands
Anna Nordström, Northern University Hospital Västerbotten, Sweden
Trine Ungermann Fredskild, Region Syddanmark, Denmark
Video Ready:
March 2020

TRANSITIONS OF CARE

Lead Author:
Tamasine Grimes, Ireland
Co-Authors:
Professor Michael Scott, Northern Ireland;
Fatma Karapinar, Netherlands.
Video Ready:
April 2020.

THERAPY ADHERENCE

Video Ready:
July 2020

SYSTEM OF CARE / DIGITAL PRESCRIBING

Video Ready:
October 2020

Become a sponsor

We think this could be ideal for your company, because with this video your brand will be associated with the topics that matter to 60.000 pharmacologists across Europe, and a further 6.000.000 health care professionals. This affects over 500 million people.

Each video will be produced in several cuts:

  • One full length – about 7 minutes
  • Main message cut – 1.5 minutes
  • Snap cuts, at least 3 – 15 seconds

We will distribute these media formats in ECHAlliance own channels and in partner channels. ECHAlliance has a broad set of own media: website, news feed, newsletter, twitter, facebook, youtube and linkedin.

We offer three types of sponsorship:


Price

Sponsor linked with ECHAlliance -

“in cooperation with”

Sponsor logo before each video

Sponsor logo after each video

Cooperation with MOWG

Credits mention

Number of sponsors

General 

sponsor

10,000

for three remaining videos

1 per year

Main video

sponsor

4,000

per video

1 per video

Topic

sponsor

1,500

per video

2 per video

For more information about the videos and sponsorship packages please contact Gregor Cuzak, the coordinator of MOWG.

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