Lateral approaches to healthcare innovations Innovation in healthcare is difficult.
We've all met this very often. That's why we want to approach later this time later, from the side. In direct approaches to healthcare innovation, three problems are repeated: 1 - the innovator has an excellent idea with obvious advantages for patients, but does not find the doctors to listen to him, 2 - the solution is very effective, obviously lowers costs, but can not to arrange with insurance companies, and - 3 - sales cycles are really very long, so financing for the company is even harder to get. We can not solve the same problems with the same approaches, and this is why we are now referring to "Lateral approaches to healthcare innovations."